To avoid picking on Halifax too much, I’ve gone hunting round the web for some more examples of do’s and don’ts (but I did pick on them a bit).ĭo: Use specific, action-oriented language. Certain formats and types work for different applications, but there are some rules of thumb you can follow. They come in many forms they can be buttons, images, or just plain text. To call, download, enquire, buy, get a quote. Before we begin discussing the more in-depth points in our call-to-action beginner’s guide, let’s get back to basics.Ī call-to-action (CTA) is exactly what it sounds like.
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